Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?

  • Detail page view rate
  • Units sold
  • Purchase rate
  • Brand halo

The correct answer is:

  • Brand halo.

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