You’ve just successfully run a lead generation campaign, and are tasked with calculating the conversion rate of the email associated with it. You’re currently defining a conversion as a clickthrough. If 100 leads opened the email and 18 clicked, what is your conversion rate percentage for that email?

  • 20%
  • 18%
  • 180%
  • 3%

The correct answer is:

  • 18%

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