You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

  • First Interaction attribution model
  • Linear attribution model
  • Last Interaction attribution model
  • Time Decay attribution model

The correct answer is:

  • Linear attribution model.

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