You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
- Increase the number of mobile-optimized text ads
- Increase the mobile bid adjustment for the campaign
- Decrease the number of mobile-optimized text ads
- Decrease the mobile bid adjustment for the campaign
The correct answer is:
- Increase the mobile bid adjustment for the campaign.