You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  •  Increase the number of mobile-optimized text ads
  •  Increase the mobile bid adjustment for the campaign
  •  Decrease the number of mobile-optimized text ads
  •  Decrease the mobile bid adjustment for the campaign

The correct answer is:

  • Increase the mobile bid adjustment for the campaign.