You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

  • Increasing the trustworthiness of the website.
  • Modifying the ad’s landing page to load faster.
  • Changing the call-to-action message of the ad.
  • Reducing the bid rate on the ad.

The correct answer is:

  • Changing the call-to-action message of the ad.

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