You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

  •  Receive fewer conversions while paying less on average per conversion
  •  Receive more conversions while paying more on average per conversion
  •  Receive fewer conversions while paying more on average per conversion
  •  Receive more conversions while paying less on average per conversion

The correct answer is:

  • Receive fewer conversions while paying more on average per conversion.

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