You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

• Only your best-performing image from social media
• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Images of tourists in locations both on and off the tour

The correct answer is:

• Images of tourists enjoying their tour in scenic locations.

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