- Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
- Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
- Create 1 campaign and apply target search page location bidding to drive visibility and reservations
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
The correct answer is:
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA.
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