You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  • Launch a new marketing video
  • Create a remarketing list segment for shopping cart abandoners
  • Send an email blast to all of your newsletter subscribers
  • Launch a new search campaign

The correct answer is:

  • Create a remarketing list segment for shopping cart abandoners.

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