You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

  • Set a longer conversion window, such as 30 days or 90 days
  • Create a separate ad group optimized for mobile and compare how it drives sales
  • Set a short conversion window, such as 7 days
  • Create a separate campaign optimized for mobile and compare how it drives sales

The correct answer is:

  • Set a longer conversion window, such as 30 days or 90 days.

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