You’re new to the concept of customizing attribution models and are just learning how the available options work. Which statement accurately defines your options?

  • When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap.
  • Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
  • Enabling viewable view-through conversions (VTCs) is only possible on a Last Interaction attribution model.
  • Viewable view-through conversions (VTCs) gives twice as much attribution credit to viewable impressions.

The correct answer is:

  • When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap.

🎓 Get all the latest and 100% correct Display & Video 360 Certification Exam Answers

Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.