You’re managing app campaigns for a project management software company. Which of the following assets should you use?

• An image of someone holding a phone with the app on-screen and a logo overlayed
• A video that tells a complete story, including the user’s project management problem and how the app solves it
• A screen-capture video of someone using the software to track their team’s progress
• A headline that states the name of the app and a call-to-action to download

The correct answer is:

• A screen-capture video of someone using the software to track their team’s progress.

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