You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

• Convey multiple messages to resonate with the masses.
• Leverage key differentiators such as competitive claims and endorsements.
• Set the context and include a clear call-to-action.
• Brand often, especially in the last five seconds.

The correct answer is:

• Leverage key differentiators such as competitive claims and endorsements.

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