You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

  • Private Auction Deal or Preferred Deal
  • Open Auction Deal or Private Auction Deal
  • Open Auction Deal or Programmatic Guaranteed Deal
  • Programmatic Guaranteed Deal or Preferred Deal

The correct answer is:

  • Private Auction Deal or Preferred Deal.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.