You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

  • Let people take a primary role to humanize the story.
  • Put the focus on multiple people so viewers stay engaged.
  • Let people take a secondary role so the product shines.
  • Put the focus on people to get your brand or product noticed.


  • Emphasize people as a way of getting your brand or product noticed by potential customers.
  • Emphasize the product over people.
  • Emphasize multiple people to engage viewers.
  • Emphasize people in order to humanize the story.

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