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Google Ads Creative Certification 

You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

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  • Build suspense with a slow pace to start.
  • Use engaging pacing and tight framing.
  • Keep visuals low-contrast to avoid overwhelming viewers.
  • Set up scenes to be zoomed out so viewers can see all story elements.

The correct answer is:

  • Use engaging pacing and tight framing.

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