You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

• Use engaging pacing and tight framing.
• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Keep visuals low-contrast to avoid overwhelming viewers.

The correct answer is:

• Use engaging pacing and tight framing.

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