Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

  • Create a campaign with ads and keywords written in French
  • Create a campaign targeting Paris and languages other than French
  • Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
  • Create a campaign targeting French and regions other than Paris

The correct answer is:

  • Create a campaign targeting Paris and languages other than French