Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

Use mobile targeting to traffic two separate ads, so users can then be directed as desired.
Use audience targeting to include users who have already purchased goods and services from your store.
Use audience targeting to engage users seeking web development services and who are close to a store location.
Use mobile targeting to cover mobile app and mobile web ads in the ad campaign.

The correct answer is:

Use mobile targeting to traffic two separate ads, so users can then be directed as desired.