Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic to meet this objective?

  • Apply mobile targeting to traffic two separate ads, so people can then be directed as you’d like.
  • Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
  • Apply audience targeting to include users who have already purchased office supply goods from your client’s store.
  • Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.

The correct answer is:

  • Apply mobile targeting to traffic two separate ads, so people can then be directed as you’d like.

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