Your new client’s Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

  • Create new ad groups with related keywords grouped together
  • Create new ad groups with several keyword match types
  • Create one ad group for every five keywords
  • Remove half of the keywords from the ad group

The correct answer is:

  • Create new ad groups with related keywords grouped together