Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

  • Per session counting method
  • Unique counting method
  • Standard counting method
  • Custom counting method

The correct answer is:

  • Unique counting method.

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