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HubSpot Email Marketing Certification 

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

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  • Segmentation
  • Buyer’s journey
  • Conversations across emails
  • Social interaction

The correct answer is:

  • Conversations across emails.

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Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.

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Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.

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Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.

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