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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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HubSpot Email Marketing Certification

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

November 17, 2019 Certificate Land

Segmentation
Buyer’s journey
Conversations across emails
Social interaction

The correct answer is:

Conversations across emails.

Get all the latest and 100% correct HubSpot Email Marketing Certification Exam Answers

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← True or false? Analysis is only important in your inbound email marketing strategy.
There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? →

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