True or false? Your content creation framework should stay consistent over time.

  • True, the best way to remain efficient is to stick with a process.
  • True, the investment to update a process can be very expensive and time intensive.
  • False, as business goals and content change, so should your process to support them.
  • False, your process should be updated every time a new team member joins

The correct answer is:

  • False, as business goals and content change, so should your process to support them.

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