Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?

  • Use the deal troubleshooter.
  • Review the campaign-level targeting.
  • Contact the publisher.
  • See if the line item has multiple targeting assigned.

The correct answer is:

  • Use the deal troubleshooter.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.