Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

February 28, 2022February 23, 2024 Barry Saltz

It allows you to decrease your campaign unique reach.
It allows you to reinvest your budget to reach new users.
It allows you to decrease impressions in certain regions.
It allows you to increase ad exposure to the same users.

The correct answer is:

It allows you to reinvest your budget to reach new users.

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← A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?
In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want this audience seeing the ad more than twice per month. How should you set up frequency management? →

Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.

Barry Saltz

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