Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?
- Optimize for clicks
- Optimize for conversions
- Optimize for time spent on screen
- Optimize for creative rotation
The correct answer is:
- Optimize for conversions.
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