Your company is launching several new video game modules, with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve this goal, which type of display creative optimization would you use?

  • Optimize for clicks
  • Optimize for conversions
  • Optimize for time spent on screen
  • Optimize for creative rotation

The correct answer is:

  • Optimize for conversions.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.