Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?

  • Cancel the entire campaign.
  • Delay the entire campaign.
  • Cancel the video ad placements, but proceed with the companion ads.
  • Until the video ads are ready, begin the campaign with companion ads.

The correct answer is:

  • Until the video ads are ready, begin the campaign with companion ads.

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