Your client wants to improve their ad positioning. You recommend that one way to do this is by increasing their bid amount. Why is it a good idea to also explain to your client how this will benefit them?

  • It is only a good idea if the client shows a high level of interest and tells you that they want to spend more money.
  • It is not a good idea, because the client probably already knows how it will benefit them and you do not want to sound overbearing.
  • It is not a good idea to recommend this at all, because it may offend the client.
  • It is a good idea to help the client understand how increasing their bid amount and ad quality will help reach their goal of reaching more customers.

The correct answer is:

  • It is a good idea to help the client understand how increasing their bid amount and ad quality will help reach their goal of reaching more customers.

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