Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
- Optimize for time spent on screen
- Optimize for creative rotation
- Optimize for clicks
- Optimize for conversions
The correct answer is:
- Optimize for conversions
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