Your Client Is Interested In Switching From TV, Print And Radio Advertising. What Are The Return On Investment (ROI) Benefits Of Online Advertising Campaigns?

Traditional media are not always measurable, but online campaigns are highly measurable and you can analyse your click data.
Online advertising is always less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media generates exposure, but online advertising campaigns can guarantee sales

The correct answer is:

Traditional media are not always measurable, but online campaigns are highly measurable and you can analyse your click data.