Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
- Programmatic Guaranteed deal
- Preferred deal
- Private auction deal
- Open auction deal
The correct answer is:
- Programmatic Guaranteed deal.
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