Your client is a leading outdoor gear retailer. For their new campaign, they want to work directly with a specific media outlet and ensure that they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. Which deal type should they use?

  • Programmatic Guaranteed deal
  • Preferred deal
  • Private auction deal
  • Open auction deal

The correct answer is:

  • Programmatic Guaranteed deal.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.