Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any significant results. What’s the reason for this?

February 28, 2022 Barry Saltz

Brand Lift measurement isn’t supported by Display & Video 360.
Programmatic Guaranteed deals can’t measure Brand Lift.
The report won’t appear for several days in Display and Video 360.
Audio ads can’t measure Brand Lift.

The correct answer is:

Programmatic Guaranteed deals can’t measure Brand Lift.

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.

Barry Saltz

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