Google Ads Display Certification

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

August 14, 2019 Certificate Land

Cost–per–click (CPC)
Cost–per–view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–acquisition (CPA/CO)

The correct answer is:

Viewable cost–per–thousand impressions (vCPM).

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