Your boss is insisting that every sales service should use a project model. What is a proper response?

January 10, 2021 Certificate Land

“While a project model typically makes sense for CRM implementation and sales and marketing alignment services, a retainer can be better for sales enablement services.”
“Projects should only be used as a last resort. This model only provides short-term work and often leads to scope creep.”
“A project model is best used for sales enablement services. CRM implementation and sales and marketing alignment should be retainer-based.”
“You’re right. We should strive to use projects for every sales service because they’re easy for the client to understand and can lead to a long-term retainer.”

The correct answer is:

“While a project model typically makes sense for CRM implementation and sales and marketing alignment services, a retainer can be better for sales enablement services.”