Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

• Set the context and include a clear call-to-action.
• Leverage key differentiators such as competitive claims and endorsements.
• Convey multiple messages to resonate with the masses.
• Brand often, especially in the last five seconds.

The correct answer is:

• Leverage key differentiators such as competitive claims and endorsements.

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