You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Avoid humor as it’s more subjective.
• Showcase discounts and sales to drive interest.
• Humanize the story.
• Convey multiple messages to resonate with the masses.

The correct answer is:

• Humanize the story.

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