You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?

  • Convey multiple messages to resonate with the masses.
  • Avoid humor as it’s more subjective.
  • Showcase discounts and sales to drive interest.
  • Humanize the story.

The correct answer is:

  • Humanize the story.

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