You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?

• Include a specific call-to-action (CTA).
• Avoid humor as it’s more subjective.
• Share multiple messages about the many ways this product solves a problem.
• Feature diverse characters that represent your customer.

The correct answer is:

• Feature diverse characters that represent your customer.

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