Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:
- have expressed an interest in dogs
- meet the demographic profile of your buyer persona
- have liked your posts on social media
- have added items to their cart, but did not complete their purchase
The correct answer is:
- have added items to their cart, but did not complete their purchase
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