Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

  • have expressed an interest in dogs
  • meet the demographic profile of your buyer persona
  • have liked your posts on social media
  • have added items to their cart, but did not complete their purchase

The correct answer is:

  • have added items to their cart, but did not complete their purchase

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