Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?

  • “Different types of dog food”
  • “How to teach a dog to sit”
  • “Best animal rescues near me”
  • “PetSpot animal supplies”

The correct answer is:

  • “Different types of dog food”

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