You want to to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.
• Add closed captions since most viewers will watch with sound off.
• Remove supers so they don’t compete with the audio.

The correct answer is:

• Increase the pace and tighten the framing.

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