You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

  • Adding more negative keywords.
  • Highlighting product uniqueness.
  • Focusing on connecting to a wider audience.
  • Improving the navigation of the landing page.

The correct answer is:

  • Adding more negative keywords.

☑ Get all the latest and 100% correct Google Ads Search Certification Exam Answers