You want to generate leads with your Google Ads campaign by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • The number of clicks that your ad received divided by the number of times that it showed
  • The percentage of budget spent compared to how many forms were completed
  • You can’t calculate return on investment for campaigns that are focused on online leads
  • How much you’ve spent on the campaign compared to the value of leads generated

The correct answer is:

  • How much you’ve spent on the campaign compared to the value of leads generated.

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