Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

February 28, 2022February 22, 2024 Barry Saltz

Brand Lift can’t be measured for Programmatic Guaranteed deals.
Display & Video 360 can’t support Brand Lift measurement.
It takes several days for the report to show up in Display and Video 360.
Brand Lift can’t be measured for audio ads.

The correct answer is:

Brand Lift can’t be measured for Programmatic Guaranteed deals..

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Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.

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