You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn’t receive significant results. What could be causing this issue?

  • Brand Lift can’t be measured for Programmatic Guaranteed deals.
  • Display & Video 360 can’t support Brand Lift measurement.
  • It takes several days for the report to show up in Display and Video 360.
  • Brand Lift can’t be measured for audio ads.

The correct answer is:

  • Brand Lift can’t be measured for Programmatic Guaranteed deals..

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Barry Saltz

Barry Saltz, the author of this article is a well-established businessman. He wanted to share some tips on how a person can achieve success by generating effective leads. He has given a lot of emphasis on local lead generation.