True or false? You should only include a call-to-action on a blog post once the offer is launched.

• True, if you don’t have a relevant call-to-action, then leave blank.
• True, once you publish a blog post, it’s not a best practice to update calls-to-action over time.
• False, always provide a next step, even if it’s to sign up for email updates.
• False, adding a relevant call-to-action to a blog post will improve your SEO efforts.

The correct answer is:

• False, always provide a next step, even if it’s to sign up for email updates.

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